Written in a conversational style, this book views the industry from a business perspectiveûexamining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.

Table of Contents\\ \\part i: The Traveling Public and Tourism Promoters\\1. Introducing the World’s Largest Industry, Tourism\\2. Marketing to the Traveling Public\\3. Delivering Quality Tourism Services\\4. Bringing Travelers and Tourism Service Suppliers Together\\5. Capturing Technologies’ Competitive Advantages\\Readings\\Integrative Cases\\ \\part ii: Tourism Service Suppliers\\6. Transportation\\7. Accommodations\\8. Food and Beverage\\9. Attractions and Entertainment\\10. Destinations\\Readings\\Integrative Cases\\ \\Part iii: The Service and Hospitality Environment\\11. Economic and Political Impacts of Tourism\\12. Environmental and Social/Cultural Impacts of Tourism\\13. Sustaining Tourism’s Benefits\\14. Exploring the Future of Tourism\\Readings\\Integrative Cases\\ \\Appendix A: Geography: Your Window to the World\\Appendix B: Tourism Research\\Appendix C: Choosing a Career and Finding a Job