"In a book sure to inspire controversy, Gene Heyman argues that conventional wisdom about addiction--that it is a disease, a compulsion beyond conscious control--is wrong. Drawing on psychiatric epidemiolioral economics, Heyman makes a powerful case that addiction is voluntary."--P. [4] of cover.

Originally published in hardcover: 2009. Reprinted in paperback, 2010.

Responses to addiction -- The first drug epidemic -- Addiction in the first person -- Once an addict, always an addict? -- Voluntary behavior, disease, and addiction -- Addiction and choice -- Voluntary behavior: an engine for change.