The significantly updated third edition of this short, practical book prepares students to write a questionnaire, generate a sample, conduct their own survey research, analyse data, and write up the results, while learning to read and interpret excerpts from published research. It combines statistics and survey research methods in a single book.

Preface -- Why we do research -- Finding ideas to research -- Designing research : concepts, hypotheses, and measurement -- Developing a questionnaire -- Sampling -- Presenting data: descriptive statistics -- Analyzing data : bivariate relationships -- Analyzing data : comparing means -- Analyzing data : multiple variables -- Presenting results, making conclusions, and writing reports -- Appendix -- References -- Index.