"This book is a comprehensive, practical guide to conducting survey research. The book covers all major components of the method, including construction of the instrument, administration of the process, and analysis and reporting of results. The authors de-mystify statistics and enable readers to conduct a sample survey research project from initial conception of the research focus to the preparation of the final report, including basic statistical analysis of the data"-- Provided by publisher.

pt. 1. Developing and administering questionnaires. An overview of the sample survey process -- Designing effective questionnaires: basic guidelines -- Developing survey questions -- Using focus groups in the survey research process -- pt. 2. Ensuring scientific accuracy : Descriptive statistics: measures of central tendency and dispersion -- The theoretical basis of sampling -- Confidence intervals and basic hypothesis testing -- Determining the sample size -- Selecting and obtaining a representative sample -- pt. 3. Presenting and analyzing survey results. Analyzing cross-tabulated data -- Testing the difference between means -- Regression and correlation -- Preparing an effective final report.