Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This new edition contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

Overview of focus groups -- Planning the focus group study -- Developing questions -- Participants in a focus group -- Moderating skills -- Analyzing focus group results -- Reporting -- Styles of focus group research -- Focus group interviews with young people -- International and cross-cultural focus groups interviews -- Telephone and internet focus groups -- Focus group interviews within the organization -- Modifications of focus groups -- Answering questions about the quality of focus group research.