"Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book, Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe."--Provided by publisher.

Consumer experiences : an introduction -- Creating memorable consumer experiences : insights from the hospitality and tourism industry -- Creating memorable experiences : lessons from the world's top 10 hotels -- Dimensional analysis of customer experience in the civil aviation sector -- Dimensions of retail service convenience in emerging market settings : a qualitative investigation -- Assessing quality of food, service and customer experience at a restaurant : the case of a student-run restaurant in the USA -- An exploratory study of competencies required to cocreate memorable customer experiences in the hospitality industry -- Exploration of service quality factors in the restaurant industry : a study of selected restaurants in the New Delhi region -- Consumer behaviour in restaurants : assessing the importance of restaurant attributes in consumer patronage and willingness to pay -- Driving value through pricing : strategies adopted by managers in price-sensitive and fierce competitive markets -- Managing technologies for consumer engagement -- Social media and engaging with consumers in the hospitality sector -- Heritage hotels in India : offering unique experiences to customers with sustainable practices as a differentiator.