Managing Health Care Business Strategy explores the most important aspects of planning and implementing strategy in a health care organization in very practical, actionable language with relevant, real-life and hypothetical examples throughout. Using simple, accessible language, the author explains everything you need to know to get started managing strategy in a health care organization. The book includes a description of the basic multi-step process of creating and then managing a strategic plan, as well as specific strategic options (merger/acquisition, reorganization, joint venture) and some of the popular tools for analyzing strategic situations (balanced scorecard, Six Sigma, SWOT). The second edition is a major expansion offering 10 additional chapters that examine the finer details of formulating and implementing strategic initiatives.

Basic strategy concepts -- Internal audit of strategic assets : resources and competencies -- External environmental assessment : law, economics, demographics, technology -- External environmental assessment : market and customers -- External environmental assessment : industry and competitors -- Defining the future direction of the organization -- Formulating corporate-level strategy -- Formulating SBU-level and functional area strategy -- Implementing the strategy -- Monitoring, fine tuning, and changing the strategy -- Strategic planning options : internal expansion -- Strategic planning options : strategic alliances -- Strategic planning options : mergers and acquisitions -- Strategic planning options : downsizing, divestiture, and bankruptcy -- Finance in strategic planning -- Marketing in strategic planning -- Human resources in strategic planning -- Legal implications of strategic decisions -- Organization design and culture -- Managing strategic change -- Tools for strategic analysis, planning, and management -- Strategy in other types of organizations.