In What Stays in Vegas, Reuters journalist and Harvard fellow Adam Tanner exposes the greatest threat to online privacy. It's not the NSA, but private American firms. These are companies like Caesar's Entertainment in Las Vegas that operate behind the scenes, behind the tiny script of legal agreements, with little to no oversight.?This is the information age, and information is power!" screamed DocuSearch, ""America's Premier Resource for Private Investigator Searches & Lookups"" in 1996--and they were right. Despite the fact that Caesar's casinos are decades old and can't.

Introduction: Spies; 1: What Happens Here, Stays Here?; 2: A Harvard Professor Comes to Vegas; 3: Loyalty; 4: Casino Data Gathering in Action; 5: A Celebrity, a Private Eye, and a Hit Man; 6: Dossiers on (Virtually) Everyone; 7: Direct Marketing; 8: Recession; 9: The Puzzle of Your Identity; 10: The Hunt for a Mystery Woman; 11: Thousands of Eyes; 12: Mugged; 13: Internet Advertising; 14: Seeking the Goldilocks Balance; 15: New Frontiers in Customer Data; 16: Casino Adventures in Three Cities; 17: Embracing Outside Data; 18: The Not-So-Enriching Business of Privacy; 19: Empowerment. AcknowledgmentsAppendix: Take Control of Your Data; Notes; Bibliography; Index.