The Hyperlinked Society focuses on "links" as one of the most basic - and unexamined - features of online life. Bringing together a prominent array of thinkers from industry and academe, this collection addresses a provocative series of questions about the ways in which hyperlinks organize behavior online.-publisher description.

"Digital culture books"--Ser. title page.

Introduction: on not taking the hyperlink for granted -- Structuring a marketplace of attention -- The hyperlink as organizing principle -- Hyperlinking and the forces of "massification" -- The hyperlink in newspapers and blogs -- The role of expertise in navigating links of influence -- Google, links, and popularity versus authority -- The hyperlinked news organization -- How hyperlinks ought to change the advertising business -- Hyperlinks and marketing insight -- Hyperlinking and advertising strategy -- From hyperlinks to hyperties -- The morality of links -- Linked geographies: maps as mediators of reality -- Will peasants map? Hyperlinks, map mashups, and the future of information -- The social hyperlink -- Are hyperlinks "weak ties"? -- What is the online public sphere good for?