How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-wor.

Includes index.

What is business storytelling? -- The importance of business storytelling -- Business storytelling styles -- Crafting your stories -- Making your stories shine -- Practising and delivering stories -- Secret storytelling business -- Getting your stories out there -- Implementing storytelling into your organisation -- Giving it a go.