... this book illustrates the strategic importance of creating purpose, and underlines how the future of business lies at the intersection of generating profit and creating societal value." -Jaume Giró, Chairman of Corporate Excellence - Centre for Reputation Leadership and CEO, "la Caixa" Banking Foundation.

Part I. Understanding Purpose-driven Organizations -- The New Logic of Purpose within the Organization -- Personal and Organizational Purpose Harmonisation -- -- Three Dimensions of Purpose: Knowledge, Motivation and Action -- Why Purpose Needs Strategy (and Vice Versa) -- Purpose-driven Leadership -- Part II. Creating Purpose-driven Organizations -- Agile Purpose: Overcoming Bureaucracy -- Key Factors in Purpose Internalisation -- Nurturing Personal Purpose at Work -- (Re)Discovering Organizational Purpose -- Measuring the Purpose Effect.