Pink Ribbons, Inc. documentary traces how breast cancer has been transformed from a stigmatized disease and individual tragedy to a market-driven industry of survivorship. It questions the effectiveness and legitimacy of privately funded efforts to stop the epidemic among American women.

CIRC # 499.\Originally released as documentary in 2011. Extra features include interviews with producer and director, and breast cancer action.

"We used to march in the streets" -- "Slash burn poison" -- "Are we putting a pretty pink face on this?" -- The tyranny of cheerfulness -- "We're missing something big" -- Corporations and cancer activism -- Pink washing -- The globalization of the breast cancer movement.