"Rhetoric of Masculinity lends depth and global nuance to discourse associated with the masculinity concept as it bears on males' self-image, role in society, media representations of them, and the gender role stress/conflict they experience when they fail to measure up to social standards associated with what it means to be manly"-- Provided by publisher.

Introduction :Male GRC/S as viewed through psychology and communication lenses / Donnalyn Pompper -- Unit I: Masculinities in nature or nurture -- Taking the natural red pill : conflicting gender roles through nature and antiquity in the manosphere / Marcia Allison and Jesper Greve Kristensen -- Case studies of male rhetorical mediation of sexual violence and gender role stress/conflict in the #MeToo era / Robert Mundy -- When nothing changes into something : gender role stress/conflict among asexual viewers of BoJack Horseman / ben Brandley and Katherine Mullé -- Pulling back the curtain on advertisers' perceptions of male images in U.S. ads / Juan Mundel and Maria De Moya -- Dirty work masculinity and coping strategies among garbage collectors / Akira Sai and Taro Yamauchi -- Unit II: Masculinity and social identity intersectionalities -- Exploring masculinities in ancient and up-and-coming sports in South East Asia / Mark Brooke -- Masculinity, identity, and disabled veterans : how British audiences respond to representations of military veterans on prime time BBC programmes / Jenna Pitchford-Hyde -- Nawaz Sharif : the rise and fall of a Pakistani sher (big cat) / Sakina Jangbar -- The machismo conflict of Bad Bunny's Yo perreo sola in reggaetón / Nathian Shae Rodriguez -- Unit III: Masculinities and emotionality -- "Bitch-ass pussy!" : perceptions of abused men predicted by media, educational, and experiential topic exposure / Jessica J. Eckstein and Jessica Cherry -- It's not unusual, or is it? Tom Jones' unique blend of heteromasculine emotionality / Donnalyn Pompper -- Retire like a man : Peyton Manning, Andrew Luck, and competing masculinities / Anthony V. LaStrape and Ann E. Burnette -- A critical exploration of pandemic protection as a threat to masculinity : facemask usage and gender / James Carviou and Jennifer A. Jackson -- New media masculinities : how YouTube influencers incubate masculine ideologies and mentor men through gender role conflict/stress / Gabriel Parks, Daniel Russo, and Jenni Simon -- Conclusion: Agency for all, where it counts / Donnalyn Pompper.