In this newest cover letter guide, job search expert Martin Yate shows you how to increase your chance of landing an interview. The key, as Yate explains, is to use language drawn from the job posting itself, words that will send your application to the top of database searches. In this updated guide, you'll find numerous sample cover letters, along with Yate's tried and proven methods to: determine relevant keywords to get attention -- and use them effectively, clearly display your personal brand and the transferable skills you bring to the job, find the right contact information that gets your material in front of decision-making managers and recruiters, use social media sites such as LinkedIn to create an effective online profile and build professional and personal networks.

Cover letters: The secret weapon of your job search -- Six high-mileage cover letters -- Know the job, know your customer -- How to identify and build a desirable professional brand -- Elements of a great cover letter -- How to build cover letter -- How to polish and edit your letters for maximum impact -- Use cover letters to get four times the interviews -- Sending out cover letters -- Sample letters -- Internet resources -- general index -- Index of sample letters.