"Reference Reborn: Breathing New Life into Public Services Librarianship is a collection of over two dozen essays on developments and trends in reference and public services librarianship, highlighting some of the best thinking on reference services, outreach initiatives, the migration from print to e-reference collections, staffing 21st century libraries, library school curriculum, and more. This text will appeal to library and information science students and educators, beginning and seasoned reference librarians and managers of public service departments in academic and public libraries. The education and training of reference librarians receives special attention." -Provided by publisher.

Who are our users? : scanning the environment to detect trends / Ellysa Stern Cahoy -- Demystifying virtual reference / Daniel Hickey -- Going beyond the desk : 21st-century reference, outreach, and teaching services / Elizabeth McKeigue and Laura Farwell Blake -- The integrated services model : information commons in libraries / Juliet Rumble -- Librarians in second life and future virtual worlds / Alexia Hudson -- An exploration of the hybrid reference service model : keeping what works / Marie L. Radford and Scott Vine -- The embedded academic librarian / Susan Sharpless Smith and Lynn Sutton -- Community reference work / James LaRue -- Contemporary and future roles for readers' advisory in public libraries / Barry Trott and Neil Hollands -- Leisure reading collections in college and university libraries : have academic librarians rediscovered readers' advisory? / Anne Behler -- Librarian as marketer : learning to promote reference and outreach services / Elisabeth Leonard -- Reference quality : a primer on methods and tools for assessing reference services / Julie A. Gedeon and Joseph A. Salem, Jr. -- Telephone reference as the past and the future of library service / M. Kathleen Kern -- Reconfiguring reference services for mobile devices / Jim Hahn -- Using online social networking tools for reference and outreach / Emily Rimland -- What's next? : tracking tech trends / Michael Stephens -- From print to e-reference / David A. Tyckoson -- Digital visibility : creating usable interfaces so users can find resources / Jody Condit Fagan and Meris A. Mandernach -- Scholarly communication : library as content provider-digital projects to support reference and user services / Linda Friend -- What skills are needed for the next generation of librarians? / Sally W. Kalin -- Retirements in reference : passing the torch to the next generation of reference librarians / Charlotte Ford and Lili Luo -- The education of reference librarians : a detailed survey and analysis / Lisa G. O'Connor -- The guide to reference and learning reference librarianship / Robert H. Kieft -- Practitioners as adjunct teachers / Christopher LeBeau -- Outside the school doors : lessons learned after library school / Amber A. Prentiss.