"A Times Mirror Company"--Title page verso.

1. Using Demographics to Select Your Practice Area -- 2. Demographic Features That Influence a Veterinary Market -- 3. Estimating Income in Your Prospective Veterinary Market -- 4. Considering the Competition -- 5. Determining Your Fair Share of the Market -- 6. How Much Income Should a Practice Area Provide? -- 7. Things to Consider Before Selecting a Site -- 8. Projecting Income -- 9. Projecting Expenses -- 10. Performing a Cash Flow Analysis -- 11. Financing Your New Practice -- 12. Should You Buy a Practice or Start Your Own? -- 13. Buying and Building Within Income Limits -- 14. Profile of a Typical Practice -- 15. Transactions, Average Transaction Change, and Client Records -- 16. Get a Maximum Return on Your Investment -- 17. When Does an Asset Become a Liability? -- 18. How to Determine Your True Profit -- 19. Who is the Better Producer: Seller or Buyer? -- 20. Is There a Correlation Between Income and Saleable Goodwill? -- 21. The Effect of Profit on Saleable Goodwill -- 22. The Effect of Practice Type on Saleable Goodwill -- 23. Should I Own or Lease My Practice Facility? -- 24. The Effect of Debt on Saleable Goodwill -- 25. How Purchase Terms Influence Saleable Goodwill -- 26. Asset Value as a Double-Edged Sword -- 27. Selling, Delivering, and Retaining Goodwill -- Case Studies: Saleable Goodwill in Real Life Veterinary Practices.